Coco Martin is Max's Restaurant New Brand Ambassador

 Max's Restaurant President, Robert F. Trota, Coco Martin and Jim Fuetebella, Vice president for Corporate Marketing

Critically-acclaimed actor, Coco Martin, is the newest endorser of Max's Restaurant. You have probably seen his latest commercial by now which was proudly filmed by no other than award-winning director Brilliante Mendoza. So why of all the people Coco was chosen by  the most enduring restaurants today with almost seventy years of colorful history? It is simply because of his life story and values that are inherent to Max's. 

Unknown to many, he worked as a young server at Max’s Fairview in 2001 before he became the bankable actor that we so love and admire today. During that time he was discovered by one of the restaurant guests who happens to be a talent scout from one of the leading TV network in the country. Coco then auditioned and explore the possibilities of being an actor but he chose to prioritize his studies.

“We saw in Coco a great Filipino story of perseverance and hope with which Max’s was also built on. We see a great connection between Max’s and Coco and that’s why we believe we have found the perfect partner for Max’s, shared Edgar Allan Caper, Marketing Director for Max's Restaurant.

Max’s TV commercial really talks about Coco's life journey, while delectable images of his favorite Max’s meals are dramatically invade the senses. Coco reveals here the challenges that he had to overcome as an actor and the path that he chose in order to achieve success. Coco Martin truly deserves to join the roster of Max’s growing family of brand ambassadors. Truly, he is the Prince of Philippine television!

For those who have not yet seen Max's newest TV commercial featuring the new endorser Coco Martin, here it is...

         

About Max’s Restaurant  
Max’s, one of the country’s leading fast-casual dining restaurant traces its roots to a family’s generosity and passion for good food. Max’s, “the house that chicken built,” continues to innovate and expand worldwide with plans to open branches outside the United States. Today, Max’s Restaurant has established itself as a household name, an institution, and a proud Filipino tradition, zealously upholding the values passed on from its early beginnings in 1945 to the present-generation food aficionados.